Introduction

Jaga Sehat is a MedTech initiative aimed at improving adolescent health literacy and access to healthcare. This project was developed as part of the MSIB Batch 3 Independent Study program by Hacktiv8, under the mentorship of Moh. Riansyah, a Product Design Supervisor at ESB and UI/UX Design Lecturer. The case study highlights the design process and solutions crafted to address the challenges faced by teenagers in accessing timely and accurate health consultations.

Research Plan

Problem Statement

"Why should someone wait in long queues to consult a doctor?"

This question became the driving force behind Jaga Sehat, which aims to eliminate barriers to healthcare access for adolescents.

Objectives

• Research Goals: Enhance adolescent health literacy through innovative features.

• User Goals: Simplify the process of online consultations for teenagers.

• Business Goals: Increase adoption of health apps among adolescents.

Research Methodology

The team employed a combination of surveys and in-depth interviews to gather insights:

• Survey: Engaged 35 participants aged 18–26 from urban areas like Bekasi and Bandung to understand their health-check habits and motivations.

• Interviews: Explored user behaviors, challenges, and expectations when seeking healthcare services.

Key Insights

• 55.9% of participants had a health check in the last six months, primarily to monitor their health condition.

• Most participants preferred visiting hospitals directly to avoid worsening health conditions.

• Adolescents in urban areas showed a growing awareness of health but faced logistical challenges in accessing healthcare.

User Persona

Astrie Maulindawati

• Age: 21

• Occupation: Architecture Engineering Student

• Pain Points: Long distance to hospitals and anxiety about health conditions.

• Goals: Access virtual consultations to save time and effort.

Customer Journey Map

Astrie’s journey highlights the need for a seamless and accessible healthcare solution:

1. Discovery: Finds Jaga Sehat through online ads.

2. Explore & Compare: Creates an account, browses doctor profiles, and reads reviews.

3. Selection & Booking: Chooses a doctor, matches schedules, and confirms the booking.

4. Stay Experience: Consults with the doctor online and shares her health concerns.

5. Feedback & Loyalty: Leaves a review and considers scheduling her next consultation.

Ideation and Solutions

Based on research, the team identified two key opportunities:

1. Simplify the consultation booking process.

2. Enable online medicine purchases with doctor recommendations.

The priority solution (P0) focused on creating a simple consultation order flow, allowing users to consult doctors without leaving their homes.

Visuals and Prototypes

The team designed and tested prototypes to refine the user experience. The solution emphasized:

• Transparent fees.

• Accessible design.

• Ratings and feedback for doctors.

Testing and Lessons Learned

Usability testing with 11 respondents yielded a score of 63%, indicating room for improvement. The team recognized the importance of balancing creativity with adherence to UX principles and committed to continuous learning and iteration.

Conclusion

Jaga Sehat demonstrates the potential of user-centric design in addressing real-world challenges. By simplifying healthcare access for adolescents, the project not only improves health literacy but also sets a benchmark for innovation in MedTech.

Appendix

• Figma Prototype

• Maze Report